Shooting the Music Video for My Single “Me Time” In Nashville

Shooting a scene for the “Me Time” music video

We braved Hurricane Irene to drive down to Nashville for the music video shoot for my single “Me Time” which is currently spinning on more than 40 country format radio stations across the U.S. :)! We were working with a top creative team and there was no way we were re-scheduling this shoot, so we defied Irene!!

Upon our arrival in Nashville on August 28th it also happened to be my 19th wedding anniversary and we got to spend it in one of my favorite cities as a family. After an anniversary dinner with my husband and kids, we immediately started preparing for production for the “Me Time” music video shoot to take place the next day, on Monday the 29th. In the early morning hours, I began getting ready with the help of makeup artist, Brady Wardlaw, who has done makeup for Carrie Underwood, Lady Antebellum and so many other artists. Brady is a true artist with makeup! In addition, we worked with music video director Traci Goudie, a wonderfully talented director with incredible vision for “Me Time.” Traci has directed music videos for Merle Haggard, Diamond Rio, Patty Loveless, Shawn Colvin, Lynyrd Skynyrd, Keith Anderson and Buddy Miller… to name a few of her credits.

Our video shoot started at the White Elephant Emporium in Watertown, Tennessee, which is known as “Ruby’s Place” by the locals. Ruby, the owner, is such a nice woman, and Watertown has seen so many great artists come and go. Fun fact: Justin Bieber shot his very first music video in Watertown.

The “Me Time” music video opens with me as a harried 1950s housewife, struggling to hold it all together as I tend to the house, my husband and three children, and the crew set up a great replica of a 1950s kitchen, complete with all of the pastel appliances and décor. My look in this part of the music video is very reminiscent of Lucille Ball in I Love Lucy.

From the first location, we headed over to the town of Mt. Juliet where we filmed on a suburban residential block. I emerge from my “house” in ripped up blue jeans. I spot an unattended 1965 white corvette with keys in the ignition and defiantly take off in that corvette for some “Me Time.” Residents from that Mt. Juliet, Tennessee block were excited to witness a country music video being shot right in their own backyard. I took a lot of pictures and signed autographs for everyone. The high that I get from that kind of outpouring of support is truly indescribable!

Our last location for the shoot was a picturesque hilltop property owned by White Elephant Emporium owner, Ruby, who was kind enough to let us shoot there, the next day, as the sun was setting. We also shot scenes where I am at the beauty salon, in a dress shop and in a coffee shop in Lebanon, Tennessee. My kids got to have cameos in the video, and that was an exciting experience for them.

The “Me Time” music video shoot was a wonderful experience and I cannot wait for all of you to see the finished product!

Taking Our Show on the Road to Pittsburgh, Fort Wayne, Cleveland & Rochester…

We covered quite a bit of ground on our last radio tour, with the first stop at WDSY Y108 in Pittsburgh. At Y108 we met up with on-air personality and program director, Stoney Richards, who does the weekly drivetime show. Musician Joey Sykes and my record promoter, Larry Pareigis, President of Nine North Records / Turnpike Music, both accompanied me on this radio tour and it was great to have that kind of support around me. Larry commands a tremendous amount of respect in country radio, dating back to when he helped to break The Dixie Chicks. Joey Sykes and I performed for everyone down at WDSY and we gifted Stoney Richards with our promotional “Me Time” and “I Don’t Feel Anything” t-shirts.

Next, it was off to “Froggy” 94.9 (they also broadcast on 103.5 and 104.3 in their region). Everything over at “Froggyland” radio is frog themed, even down to the deejays’ names. We hung out with deejay, David Hopperfield, who was very sweet. After a lively conference room performance for the Froggy crew, we joined them for dinner. David was a professional drummer at one time in his career, so we had that musical kinship. Before leaving Froggy, the station had me record a station ID promo where the written copy actually required me to “ribbit” like a frog. I felt better when I was told that Carrie Underwood and many of the biggest artists who had come through their doors were also compelled to croak the radio station’s famous “ribbit,” so I’m in good company! Afterwards they gave me a fun swag bag full of stuff from “Froggyland,” including a giant coffee mug that I use every morning :).

When we moved on to Cleveland, Program Director Charlie Connelly and DJ Chuck Collier, at WGAR 99.5, had me perform a live acoustic set in their radio station’s studio. Charlie and Chuck were very sweet and receptive, and since Charlie is originally from Long Island and misses his NY Islanders hockey team, I brought him a goodie bag full of Islanders gear, which he loved.

After Cleveland we moved on to Fort Wayne, Indiana and WBTU U.S. 93.3 where we were greeted by Assistant Program Director AJ Maguire and Colin, the station’s music director. I pre-recorded an on-air performance of “Me Time” for WBTU and AJ told me about a recent contest the station had where they offered a generous reward for whoever could locate and recover the “9” that was mysteriously stolen from their 93.3 sign out front. The listener who found and returned the station’s missing 9 donated his reward of $10,000 to a local homeless shelter.

WBEE 92.5 in Rochester, NY actually invited their listeners to come down to the radio station to watch me and Joey Sykes perform. After performing for their listeners I did a Q&A and autographed photos for everyone. These spontaneous concerts are some of my favorite radio appearances because I actually get to meet country music fans and thank them for their support and enthusiasm for my music. And it was on the Rochester stop on our radio tour where I created my “Lisa Matassa Minute” video blog where I began posting video journals of my experiences on the road and posting them to my YouTube channel. We shoot the Lisa Matassa Minute right on my iPhone and it’s pretty raw and organic; a video journal of this amazing journey I am on.