Performing at Carol M. Baldwin Breast Cancer Fund’s 1st Annual Pink Penguin Bash

As everyone knows, I feel a strong sense of pride and commitment when it comes to supporting important causes and events on Long Island. When I got a request to perform at the Carol M. Baldwin Breast Cancer Research Fund’s 1st annual Pink Penguin Bash, I said “yes” right away! I was so honored to be invited and asked to perform by the Baldwin family, and for a cause that is very close to my heart. One of my favorite aunt’s lost her battle with breast cancer last November.

For those who aren’t familiar with Carol Baldwin, she is the mother of actors Alec, Billy, Stephen and Daniel Baldwin, and she is a breast cancer survivor and breast cancer awareness advocate. The family originates from Massapequa, NY, and all four Baldwin brothers established the Carol M. Baldwin Breast Cancer Research Fund in their mother’s name.

The Pink Penguin Bash took place on July 30th at the Long Island Atlantis Marine World Aquarium and Exhibition Center in Riverhead, NY and was emceed by WBAB 102.3 FM on air personality, Fingers. I performed a five song set along with JD Leonard who is a super talented guitarist. JD and I performed 3 songs from my EP, Me Time, including: “I Don’t Feel Anything,” “Wouldn’t Like to Know?”, and the title track, “Me Time.” We also performed two songs from my upcoming LP, Sunrise Highway: the songs “Somebody’s Baby” and the title track, “Sunrise Highway.”

The other great performers at the event were legendary rock n’ roll singer, Lita Ford; American Idol season 10 finalist, Robbie Rosen, who is so talented and such a sweet kid; and Randy Jackson from the group, Zebra, who performed an amazing rendition of “Stairway to Heaven.” Robbie Rosen sang first, followed by Randy Jackson of Zebra who invited Lita Ford up on stage with him. Lita Ford then did her set, and I went on as the final act. My guitarist, JD Leonard, picked up the harmonies for my songs beautifully, and the crowd was very receptive to us.

During the event I had the opportunity to speak with Billy Baldwin, Stephen Baldwin, and their mom, Carol Baldwin. The Baldwin family was so kind and the work they are doing for breast cancer research is remarkable. I was informed that since its inception, the Carol M. Baldwin Breast Cancer Research Fund has given out $6 million in grant funding with a large portion of that grant funding having gone to breast cancer research at Upstate Medical University. In addition, the Carol M. Baldwin Fund awards multiple $50,000 grants each year to breast cancer research at the State University of New York (SUNY) Upstate Medical University and University Hospital in Syracuse.

For the event, the Atlantis Aquarium was transformed into a catering hall. Many of the aquatic exhibits were table-side. They did a beautiful job decorating with pink and purple lights and penguins were dressed in pink bowties. There was also an organization at the event that was there with exotic looking rescue birds that you could stop and take pictures with.

I posed for pictures and signed plenty of autographs throughout the night, and there was a fun casino area and a Chinese auction. All in all, a very rewarding night!

Before we left, Atlantis Marine World’s curator and co-founder, Joseph Yaiullo, told me that he enjoyed my performance and he offered me a private VIP tour with my family for a private session with the penguins and seals, which sounds wonderful. Can’t wait to take him up on his offer!!

Radio Promotion & A Photo Shoot for My New Album, “Sunrise Highway”

Lisa Matassa, Sunrise Highway

This month has been jam packed with radio interviews, promotional appearances and photo shoots.

On July 13th we headed out to Fire Island, New York to shoot pictures for the album art for my upcoming LP, Sunrise Highway. The title track, “Sunrise Highway” is about those young care-free days, growing up on New York’s Long Island, cruising down Sunrise Highway in a Camaro, feeling free and dreaming big! We wanted the pictures to reflect that image and we captured it.

My team was able to secure a 1969 Chevy Camaro for the photo shoot, and we chose great locations by some open road, on the boardwalk, and next to Fire Island’s lighthouse. As sun gave way to clouds the sky took on a purple and blue-gray haze which ended up looking amazing in the shots as I posed in front of the car. What a great affect! It’s like those clouds rolled in just for us, and then the sun showed its face again.

On July 14th I did a live interview on the “Phathead in the Morning” radio show down at WJVC My Country 96.1 FM. This was a special interview, where WJVC played the world radio premiere of my new single, “Sunrise Highway.”

After performing a preview of “Sunrise Highway” on July 3rd at Long Island’s Freedom Fest, JVC radio personality, Phathead, made me promise to premiere “Sunrise Highway” on JVC’s My Country 96.1 FM. They have been a great supporter of my country music recording career, and of course, I obliged. On July 14th, a little after 8:30 AM, WJVC My Country 96.1 FM played the world premiere of “Sunrise Highway!”

During an on-air interview with Phathead, we talked about my upcoming West Coast radio tour, my July 3rd performance at Freedom Fest 2011, and plans to shoot a new music video in Nashville for the title track of my EP, Me Time. We also discussed the meaning behind my new song, “Sunrise Highway,” which pays homage to my hometown of Long Island, NY and following those dreams that are in the distance, down that highway of life. The lyrics to the song begin, “Seventeen with a black Camaro and Bon Jovi on the radio…” It’s about keeping your eyes focused straight ahead, and turning the dreams of your adolescence into your reality. It’s how I try to live my life. For those who don’t know, Sunrise Highway is a main thoroughfare that runs across the south shore of Long Island.

Before leaving the radio station I was asked to sign some country guitars to be displayed in the WJVC studio. For the remainder of the month of July, my new single, “Sunrise Highway” is available to download for FREE at JVC My Country 96.1 FM’s website, . After this month, you can purchase the song Sunrise Highway at iTunes or through my website.

Don’t forget to call in to WJVC My Country 96.1 FM and request my new single, “Sunrise Highway!” 🙂

On the Red Carpet at the SOHO International Film Festival in NYC

On the red carpet at the SOHO International Film Festival

I just attended the premiere of the independent film, Jesse, at the 2011 SOHO International Film Festival in New York. Jesse was shot in Bellmore, Long Island and is about a Nassau County, Long Island female police officer who becomes a vigilantly for justice after her own brother is murdered. The film stars some amazing and celebrated actors: William Forsythe, Eric Roberts and Armand Assante. A very talented actress named Stephanie Finochio plays the lead character of Jesse.

Jesse was written, produced and directed by Long Island born filmmaker, Fred Carpenter. Fred called and invited me to attend the film’s premiere and to walk the red carpet with the cast and crew; very exciting! Fred introduced me to everyone and all of the actors were so kind and friendly. I was actually told that the film’s lead actress, Stephanie Finochio, is a professional wrestler and stuntwoman and her role in Jesse was her first acting role – she did a great job! During the screening I sat next to former News 12 Long Island reporter and current CNN reporter and meteorologist, Bonnie Schneider (a Jericho, Long Island girl). The film premiere of Jesse was a celebration of all things Long Island which was pretty cool .

The SOHO International Film Festival premiere was exclusively for the cast, crew and media, and the Long Island premiere for the public will take place July 8th at the Long Island International Film Expo.

Attending a Benefit to Raise Money and Awareness for ALS (Lou Gehrig’s Disease)

Last night I attended the 4th annual Sound Success For ALS benefit show on Long Island. There were lots of great performances throughout the evening. Folk music legend Maura Kennedy performed a set which was then followed up by The Roast Beef Curtains, who switched it up with their hybrid of reggae and rock music. The 3rd act was Nelson Klondike who played some classic rock for the crowd. The lead vocalist for Klondike is Lex Marchesi who was lead vocalist for the 1970s group, Fotomaker. This newly assembled group actually made their live debut at Sound Success For ALS, which was pretty cool, and I know the feeling!

Finally, I made my way to the stage to share some encouraging words in the fight to find effective treatments and (hopefully) a cure for ALS – also known as Lou Gehrig’s Disease. Having lost a family member to ALS, I am personally aware of the devastating effects of this debilitating disease. For this reason, ALS fundraisers are so incredibly important!

We gifted everyone at the ALS benefit with copies of my new EP Me Time and I stayed to chat with all of the guests, autographing everyone’s Me Time CD and posing for pictures.

There were some other appearances made by Ms. Senior America, Gayle King and TV host and creator of the show Livin It Up, Donna Drake. The Cryers, a classic rock band out of New Jersey, performed their set towards the end of the evening to wind everyone down, and Shannon and her all-star band closed the show. From what I heard, Shannon is famous as the world’s greatest Beatles artist. She is also an accomplished musician with over 1,000 songs written. Her all-star band included drummer Steve Holley from the band Wings; drummer Jon Ehle from Stories; Pete Santora from Beatlemania; and guitarists Bobby Lame, Lou Pucci and Jimmy Mack. The evening also included Grammy winning recording engineer, Dennis Ferrante.

All in all it was a great time and the event proceeds were donated to SUNY Stony Brook University’s Christopher Pendergast ALS Center of Excellence. I want to thank Mick Du Russel (The Showbiz Wizard 🙂 ), editor of, for inviting me to this event. Keep up the great work Mick! xo

Long Island Country Singer Lisa Matassa on

Video journalist TC McCarthy from Newsday came down to Cove City Sound Studios, on Long Island today to interview me for a feature segment. TC shot an incredible piece with me and my producer Bobby “Guy” Graziose doing some recording and re-mixing for my song “Kiss Me Quiet,” which will be on my new EP, Me Time. During the Newsday interview I was asked about creating my own sub-genre of music called Long Island Country. After playing back some tracks in the studio for the Newsday reporter I think I made him a country fan!! Long Island Country music is poised to take over the New York music scene :)!

Thanks TC for the great Newsday interview and video segment!