#1 VIDEO ON CMT.COM

I can’t believe that my new video for the single “Me Time” has made it to the #1 spot on CMT.COM. This is the second video back to back for me to make it to #1. It’s such an honor for me and such an incredible feeling to be on the same list as Toby Keith, Miley Cyrus, Luke Bryan and Alan Jackson. Thank you again CMT for giving me this opportunity.

Back At Home & Hanging Out With Trace Adkins on Long Island!

Hanging out with Trace Adkins in Long Island, NY

Just got back from being on the road and yesterday evening I was invited to Long Island’s NYCB Theater at Westbury to meet country music star Trace Adkins backstage. My Country 96.1 WJVC had a promotional table at the concert and invited me down for a meet and greet with Trace.

As Long Island’s first country format radio station, JVC gets a lot of local support at shows. They were able to set up shop at Trace’s concert with giveaways and radio station contests for the NYCB Theater audience. Trace Adkins, apart from being extremely tall, is a super nice guy and one of my favorite country artists. All in all, it was a great night!

Now that I’m back home I’m taking this opportunity to work in my home recording studio, finishing up the vocals on my upcoming LP, Sunrise Highway, and doing a ton of radio interviews all over the country. At this point I feel like an old pro at doing press (it starts to become second nature after awhile :)), but I’m always amazed that people want to know all of the details about what’s going on with my career and my life. Journalists also find it fascinating that I made the transition from a 1980s dance pop artist to a country artist. I grew up in the south with country music, but when I moved back to New York as a teen, country music had not yet developed a large following up north, so back then a country music recording career was not feasible. Times have changed quite a bit and I am so proud to see all of the support for country music in New York these days. I’d like to think I am a part of that exciting music

Performing at Carol M. Baldwin Breast Cancer Fund’s 1st Annual Pink Penguin Bash

As everyone knows, I feel a strong sense of pride and commitment when it comes to supporting important causes and events on Long Island. When I got a request to perform at the Carol M. Baldwin Breast Cancer Research Fund’s 1st annual Pink Penguin Bash, I said “yes” right away! I was so honored to be invited and asked to perform by the Baldwin family, and for a cause that is very close to my heart. One of my favorite aunt’s lost her battle with breast cancer last November.

For those who aren’t familiar with Carol Baldwin, she is the mother of actors Alec, Billy, Stephen and Daniel Baldwin, and she is a breast cancer survivor and breast cancer awareness advocate. The family originates from Massapequa, NY, and all four Baldwin brothers established the Carol M. Baldwin Breast Cancer Research Fund in their mother’s name.

The Pink Penguin Bash took place on July 30th at the Long Island Atlantis Marine World Aquarium and Exhibition Center in Riverhead, NY and was emceed by WBAB 102.3 FM on air personality, Fingers. I performed a five song set along with JD Leonard who is a super talented guitarist. JD and I performed 3 songs from my EP, Me Time, including: “I Don’t Feel Anything,” “Wouldn’t Like to Know?”, and the title track, “Me Time.” We also performed two songs from my upcoming LP, Sunrise Highway: the songs “Somebody’s Baby” and the title track, “Sunrise Highway.”

The other great performers at the event were legendary rock n’ roll singer, Lita Ford; American Idol season 10 finalist, Robbie Rosen, who is so talented and such a sweet kid; and Randy Jackson from the group, Zebra, who performed an amazing rendition of “Stairway to Heaven.” Robbie Rosen sang first, followed by Randy Jackson of Zebra who invited Lita Ford up on stage with him. Lita Ford then did her set, and I went on as the final act. My guitarist, JD Leonard, picked up the harmonies for my songs beautifully, and the crowd was very receptive to us.

During the event I had the opportunity to speak with Billy Baldwin, Stephen Baldwin, and their mom, Carol Baldwin. The Baldwin family was so kind and the work they are doing for breast cancer research is remarkable. I was informed that since its inception, the Carol M. Baldwin Breast Cancer Research Fund has given out $6 million in grant funding with a large portion of that grant funding having gone to breast cancer research at Upstate Medical University. In addition, the Carol M. Baldwin Fund awards multiple $50,000 grants each year to breast cancer research at the State University of New York (SUNY) Upstate Medical University and University Hospital in Syracuse.

For the event, the Atlantis Aquarium was transformed into a catering hall. Many of the aquatic exhibits were table-side. They did a beautiful job decorating with pink and purple lights and penguins were dressed in pink bowties. There was also an organization at the event that was there with exotic looking rescue birds that you could stop and take pictures with.

I posed for pictures and signed plenty of autographs throughout the night, and there was a fun casino area and a Chinese auction. All in all, a very rewarding night!

Before we left, Atlantis Marine World’s curator and co-founder, Joseph Yaiullo, told me that he enjoyed my performance and he offered me a private VIP tour with my family for a private session with the penguins and seals, which sounds wonderful. Can’t wait to take him up on his offer!!

Radio Promotion & A Photo Shoot for My New Album, “Sunrise Highway”

Lisa Matassa, Sunrise Highway

This month has been jam packed with radio interviews, promotional appearances and photo shoots.

On July 13th we headed out to Fire Island, New York to shoot pictures for the album art for my upcoming LP, Sunrise Highway. The title track, “Sunrise Highway” is about those young care-free days, growing up on New York’s Long Island, cruising down Sunrise Highway in a Camaro, feeling free and dreaming big! We wanted the pictures to reflect that image and we captured it.

My team was able to secure a 1969 Chevy Camaro for the photo shoot, and we chose great locations by some open road, on the boardwalk, and next to Fire Island’s lighthouse. As sun gave way to clouds the sky took on a purple and blue-gray haze which ended up looking amazing in the shots as I posed in front of the car. What a great affect! It’s like those clouds rolled in just for us, and then the sun showed its face again.

On July 14th I did a live interview on the “Phathead in the Morning” radio show down at WJVC My Country 96.1 FM. This was a special interview, where WJVC played the world radio premiere of my new single, “Sunrise Highway.”

After performing a preview of “Sunrise Highway” on July 3rd at Long Island’s Freedom Fest, JVC radio personality, Phathead, made me promise to premiere “Sunrise Highway” on JVC’s My Country 96.1 FM. They have been a great supporter of my country music recording career, and of course, I obliged. On July 14th, a little after 8:30 AM, WJVC My Country 96.1 FM played the world premiere of “Sunrise Highway!”

During an on-air interview with Phathead, we talked about my upcoming West Coast radio tour, my July 3rd performance at Freedom Fest 2011, and plans to shoot a new music video in Nashville for the title track of my EP, Me Time. We also discussed the meaning behind my new song, “Sunrise Highway,” which pays homage to my hometown of Long Island, NY and following those dreams that are in the distance, down that highway of life. The lyrics to the song begin, “Seventeen with a black Camaro and Bon Jovi on the radio…” It’s about keeping your eyes focused straight ahead, and turning the dreams of your adolescence into your reality. It’s how I try to live my life. For those who don’t know, Sunrise Highway is a main thoroughfare that runs across the south shore of Long Island.

Before leaving the radio station I was asked to sign some country guitars to be displayed in the WJVC studio. For the remainder of the month of July, my new single, “Sunrise Highway” is available to download for FREE at JVC My Country 96.1 FM’s website, LICountry.com . After this month, you can purchase the song Sunrise Highway at iTunes or through my website.

Don’t forget to call in to WJVC My Country 96.1 FM and request my new single, “Sunrise Highway!” 🙂