We covered quite a bit of ground on our last radio tour, with the first stop at WDSY Y108 in Pittsburgh. At Y108 we met up with on-air personality and program director, Stoney Richards, who does the weekly drivetime show. Musician Joey Sykes and my record promoter, Larry Pareigis, President of Nine North Records / Turnpike Music, both accompanied me on this radio tour and it was great to have that kind of support around me. Larry commands a tremendous amount of respect in country radio, dating back to when he helped to break The Dixie Chicks. Joey Sykes and I performed for everyone down at WDSY and we gifted Stoney Richards with our promotional “Me Time” and “I Don’t Feel Anything” t-shirts.
Next, it was off to “Froggy” 94.9 (they also broadcast on 103.5 and 104.3 in their region). Everything over at “Froggyland” radio is frog themed, even down to the deejays’ names. We hung out with deejay, David Hopperfield, who was very sweet. After a lively conference room performance for the Froggy crew, we joined them for dinner. David was a professional drummer at one time in his career, so we had that musical kinship. Before leaving Froggy, the station had me record a station ID promo where the written copy actually required me to “ribbit” like a frog. I felt better when I was told that Carrie Underwood and many of the biggest artists who had come through their doors were also compelled to croak the radio station’s famous “ribbit,” so I’m in good company! Afterwards they gave me a fun swag bag full of stuff from “Froggyland,” including a giant coffee mug that I use every morning :).
When we moved on to Cleveland, Program Director Charlie Connelly and DJ Chuck Collier, at WGAR 99.5, had me perform a live acoustic set in their radio station’s studio. Charlie and Chuck were very sweet and receptive, and since Charlie is originally from Long Island and misses his NY Islanders hockey team, I brought him a goodie bag full of Islanders gear, which he loved.
After Cleveland we moved on to Fort Wayne, Indiana and WBTU U.S. 93.3 where we were greeted by Assistant Program Director AJ Maguire and Colin, the station’s music director. I pre-recorded an on-air performance of “Me Time” for WBTU and AJ told me about a recent contest the station had where they offered a generous reward for whoever could locate and recover the “9” that was mysteriously stolen from their 93.3 sign out front. The listener who found and returned the station’s missing 9 donated his reward of $10,000 to a local homeless shelter.
WBEE 92.5 in Rochester, NY actually invited their listeners to come down to the radio station to watch me and Joey Sykes perform. After performing for their listeners I did a Q&A and autographed photos for everyone. These spontaneous concerts are some of my favorite radio appearances because I actually get to meet country music fans and thank them for their support and enthusiasm for my music. And it was on the Rochester stop on our radio tour where I created my “Lisa Matassa Minute” video blog where I began posting video journals of my experiences on the road and posting them to my YouTube channel. We shoot the Lisa Matassa Minute right on my iPhone and it’s pretty raw and organic; a video journal of this amazing journey I am on.