Becoming a Member of the CMA – Country Music Association in Nashville!

Wednesday, August 30th was an important moment in my country music career. I went down to the Country Music Association in Nashville to officially sign my CMA membership papers!

Becoming a CMA member is a great honor for any country recording artist, but it was an especially big accomplishment for me as a country artist from Long Island, New York. The CMA invited me to come back at the end of September to Nashville for a party honoring all of their new members.

The next day I went over to Renegade Radio in Nashville, right on Music Row. Renegade Radio is one of the top internet country radio stations, founded by deejay, Kaptain Jack. This was a very special reunion for me since Kaptain Jack was the very first country deejay to ever interview me when all of this first started. Kaptain Jack is a great, warm hearted man who loves to give new artists the opportunity to be heard, and he has an amazing vision for where Internet country radio is headed. After a live on-air interview and performance with Kaptain Jack we chatted and took pictures before heading to the next radio station.

Next, I went over to meet with Cody Alan at CMT Radio Live, performing for him and taking some photos. Cody and I will be meeting up again when he comes to WJVC My Country 96.1 FM on Long Island later this year for a visit. Cody mentioned that he liked how he can sometimes hear my Long Island accent, declaring that it made me stand out among a sea of southern country artists :).

On Friday, September 1st, we headed over to Cookeville, Tennessee and met up with WGSQ Country Giant 94.7 FM, which is a 100,000 watt country format radio station. I met Philip Gibbons, a real sweetheart, and Joey Sykes and I gave a live on-air performance and interview. I sang “Wouldn’t You Like to Know?” and “Somebody’s Baby,” and then Philip played “Me Time” live on the air. Having “Me Time” officially added into the rotation at WGSQ, which is such a big Nashville country radio station, was a major accomplishment for me and my team.

Next, we headed to Lawrenceburg, Tennessee to visit WLLX Power 97.5 FM, a 50,000 watt country radio station serving the Southern Tennessee area. As I walked into the radio station the feeling was like walking into the living room of a cozy little home. The women working in the office were so warm and friendly to me and I felt very welcomed.

I met with deejay Dan Hollander for the Afternoon Drive and gave a live on-air performance and interview. We spoke at length about my career and where I hope to see myself in the next year. Dan is such a sweet person and really knows his country music! He is also a proud supporter of the town of Lawrenceburg and recommended we visit a beautiful little Amish community called Ethridge when we return to Lawrenceburg. I’m definitely looking forward to doing just that when I return to Tennessee at the end of September.

Radio Promotion & A Photo Shoot for My New Album, “Sunrise Highway”

Lisa Matassa, Sunrise Highway

This month has been jam packed with radio interviews, promotional appearances and photo shoots.

On July 13th we headed out to Fire Island, New York to shoot pictures for the album art for my upcoming LP, Sunrise Highway. The title track, “Sunrise Highway” is about those young care-free days, growing up on New York’s Long Island, cruising down Sunrise Highway in a Camaro, feeling free and dreaming big! We wanted the pictures to reflect that image and we captured it.

My team was able to secure a 1969 Chevy Camaro for the photo shoot, and we chose great locations by some open road, on the boardwalk, and next to Fire Island’s lighthouse. As sun gave way to clouds the sky took on a purple and blue-gray haze which ended up looking amazing in the shots as I posed in front of the car. What a great affect! It’s like those clouds rolled in just for us, and then the sun showed its face again.

On July 14th I did a live interview on the “Phathead in the Morning” radio show down at WJVC My Country 96.1 FM. This was a special interview, where WJVC played the world radio premiere of my new single, “Sunrise Highway.”

After performing a preview of “Sunrise Highway” on July 3rd at Long Island’s Freedom Fest, JVC radio personality, Phathead, made me promise to premiere “Sunrise Highway” on JVC’s My Country 96.1 FM. They have been a great supporter of my country music recording career, and of course, I obliged. On July 14th, a little after 8:30 AM, WJVC My Country 96.1 FM played the world premiere of “Sunrise Highway!”

During an on-air interview with Phathead, we talked about my upcoming West Coast radio tour, my July 3rd performance at Freedom Fest 2011, and plans to shoot a new music video in Nashville for the title track of my EP, Me Time. We also discussed the meaning behind my new song, “Sunrise Highway,” which pays homage to my hometown of Long Island, NY and following those dreams that are in the distance, down that highway of life. The lyrics to the song begin, “Seventeen with a black Camaro and Bon Jovi on the radio…” It’s about keeping your eyes focused straight ahead, and turning the dreams of your adolescence into your reality. It’s how I try to live my life. For those who don’t know, Sunrise Highway is a main thoroughfare that runs across the south shore of Long Island.

Before leaving the radio station I was asked to sign some country guitars to be displayed in the WJVC studio. For the remainder of the month of July, my new single, “Sunrise Highway” is available to download for FREE at JVC My Country 96.1 FM’s website, LICountry.com . After this month, you can purchase the song Sunrise Highway at iTunes or through my website.

Don’t forget to call in to WJVC My Country 96.1 FM and request my new single, “Sunrise Highway!” 🙂